Thursday, 6 October 2011

the archive

Interesting clip here from Marc Jacobs at Louis Vuitton where he discusses the importance of time in fashion design and 'evolution not revolution'. It made me think about how much fashion brands rely upon the archive, that library of the brand's history and heritage, and the rather complicated relationship designers have with the past. Karl Lagerfeld, as it is well known, has always claimed that he looks forward, not backwards, with each collection, and yet he still clings to the essential, defining characteristics of Chanel from season to season. There is also an interesting contrast here with the way Tom Ford used the Gucci archive- as seen here on that Guardian video I posted last week. Surely his approach was more revolution, not evolution?

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