Monday, 26 September 2011

Happy birthday to G

How does a fashion label go from this:

(the first Gucci store in Florence, set up by Guccio Gucci in 1920s), to this?:

(infamous 1990s ad campaign by Tom Ford)

The history of Gucci, which celebrates its 90th birthday this year, is a fascinating tale of the cultivation of status symbol. Imogen Fox has done a lovely little video here on the guardian website. The intensity of the Tom Ford years in comparison to the more consistent, measured rise of the brand in the years preceding, is especially notable. Did he burn it out?

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